Item: Demandbase Sales Intelligence
Rating: 9
Author: Richard Ingram

Overall Satisfaction with InsideView

Use Cases and Deployment Scope

We use InsideView to find contact details for leads we can't find anywhere else, it has been extremely helpful in finding new leads and preparing for prospecting. I use it on a daily basis for keeping our accounts in Salesforce up to date and finding other companies within the family tree of current customers. It also helps us stay on top of news and events that our happening within our prospects.

Pros and Cons

Pros

Account Research.
Trends.
They give me key talking points to discuss while cold calling.

Cons

Email accuracy could be better.
Could use better metrics to evaluate ROI.

Return on Investment

Faster lead conversion.
CRM integration is simple and accurate to leads and opportunities.
Increased efficiency of sales team.

Alternatives Considered

Data.com and Lead411

Both are good for daily updates but companies and people are easy to find in InsideView. More accurate than Data.com and current information is a bonus. Sometimes I can't find any information in Data.com but can in InsideView. We used InsideView to clean up a lot of our contacts that have been loaded in over the years. Data is not always up to date, and can sometimes be 6+ months old for some records. Leads are often hard to clean because there isn't quite enough data for Data.com to make a reliable match.