Instapage set it and forget it
August 02, 2021

Instapage set it and forget it

Darian Rawson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Instapage

Instapage is a landing page tool that helps companies of various sizes, or extremely large size crate pages to direct customers outside of your existing website, store, etc. Targeted landing pages help optimize messages for use with direct or paid media ensuring that messaging is specific to the customer and resulting in more conversions.
  • Responsive
  • Flexible and Fast
  • Reusable pages that speed up the process
  • limitations of business plan visitors
  • limited ecommerce options
  • pricing is higher than competitors
  • Templates
  • Responsive reusable blocks
  • content tracking and lead testing
  • For larger business leads, the 30k limit is stifling
  • cost raises with enterprise plans
  • ecommerce is a bit tricky compared to other platforms
I prefer unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean and usable for your customers and enrich brand positive sentiment.

Do you think Instapage delivers good value for the price?

Yes

Are you happy with Instapage's feature set?

Yes

Did Instapage live up to sales and marketing promises?

Yes

Did implementation of Instapage go as expected?

Yes

Would you buy Instapage again?

No

Instapage is well suited for small and nimble marketers with decent support from their design team that is capable to provide web assets. But the nice thing is it enables competent, savvy marketers the tools to generate landing pages at will without waiting on long design processes. That is the real value here.

Instapage Feature Ratings

Landing page drag-and-drop editor
9
Website/landing page preview
9
Landing page templates
8
Multi-step forms builder
7
Triggered pop-ups and banners
8
Custom thank you pages
9
Customizable branding
8
Custom scripts
8
Landing page A/B testing:
8
Dynamic page text replacement
8
Real-time analytics dashboard
8
SEO tools
8
Optimization recommendations
8