Instapage, highly effective landing pages designed and published instantly
August 02, 2021

Instapage, highly effective landing pages designed and published instantly

Michael Dell'Arciprete | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Instapage

Instapage was used by People's Trust Insurance to design and deploy landing pages. The program allowed us to leverage a simple template and create pages with highly relevant content for our paid search and direct mail campaigns. It was used primarily by the marketing department which free resources from the IT department who had previously developed landing pages. Additionally, Instapage solved site performance problems. Because Instapage is hosted in the cloud, it did not tax our hosting. Finally, it also solved the issue of speed. This program allowed us to design and deploy pages on the fly with minimal QA testing. The program did not require any advanced technical skills and it was easy to import images, content, and links from our in-house content library.
  • Instapage performs well with good site speed as it is hosted in the cloud.
  • Instapage provides excellent cross-domain attribution so that we could analyze marketing results.
  • Instapage is particularly good at setup process. It was easy to leverage templates and forms to develop lead capture landing pages.
  • Instapage is very good at processing edit and changes to site content.
  • Instapage makes it very easy to set up vanity URLs that are easy for customers to recognize.
  • Instapage could use improvement in its SEO optimization tools to help landing pages get ranked on Google.
  • Instapage could benefit from more dynamic content functionality where the content changes based on the source of traffic or the user behavior
  • Instapage could improve its reporting on traffic and related digital marketing metrics.
  • The templates
  • The low cost
  • The ease of use
  • The low Quality assurance requirement... very stable
  • The excellent site speed and site performance.
  • Lower cost of page deployment, which improved R OI
  • Increase site conversion through customization which improved ROI
  • Increase email capture which led to lower acquisition costs and improved ROI
  • The editor function lower the cost of custom graphics which improved ROI
Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all this plus some basic AB testing tools and because it was very easy to use by a non-technical marketing department. Instapage did not require knowledge of CSS or HTML coding to design and deploy landing pages. It was a simple and cost-effective publishing tool.

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Instapage is well suited to setting up landing pages that are designed for a specific marketing campaign. I have used Instapage to develop and deploy landing pages for Google and BING paid search advertising campaigns. This way, even though the pages were similar, Adword groups could have specific content displayed without extensive IT support or programming. Furthermore, once a page was shown to deliver excellent performance and high conversion, it is easy to replicate the winning page format for other campaigns. The only area that Instapage was less appropriate was in situations where multi-variant AB testing or the delivery of dynamic content was required. There was limited AB testing functionality and there was limited dynamic content capabilities.

Instapage, by Postclick Feature Ratings

Landing page drag-and-drop editor
Website/landing page preview
Landing page templates
Multi-step forms builder
Triggered pop-ups and banners
Custom thank you pages
Customizable branding
Custom scripts
Landing page A/B testing:
Dynamic page text replacement
Real-time analytics dashboard
SEO tools
Optimization recommendations