Item: Instapage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Instapage to easily create beautiful responsive landing pages for many of our agency clients. Generally speaking, it's pretty intuitive and easy to use, no coding skills are needed but one of the things we love about Instapage is that you can build something beautiful in just a few hours. If you are doing any campaign and need a landing page that looks good and works, it's a great solution for your business.

Pros and Cons

Integrations
Testing for better conversions
Simple
Personalization according to audiences
Effortlessly sync your campaigns and ads

Pricing could be better (emerging markets)
Salesforce integration only in custom plans
No single sign-on on default plan
No global blocks on default plan

Most Important Features

Real time - remote collaboration for design teams and client involvement
Hubspot integration
Zapier integration
AB testing to improve conversions

Return on Investment

Time to deliver. Projects with Instapage saves 40% of our team time
GDPR compliance
Analytics dashboard to track campaigns

Alternatives Considered

SharpSpring, HubSpot Marketing Hub, unbounce and Leadpages

The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more limited. SharpSpring editor is definitely the worst and you will need coding skills to fix sections, paddings, dynamic content, and buttons.

Important: Instapage is the only one that provide heatmaps for analytincs.

Key Insights

Do you think Instapage delivers good value for the price?

Yes

Are you happy with Instapage's feature set?

Yes

Did Instapage live up to sales and marketing promises?

Yes

Did implementation of Instapage go as expected?

Yes

Would you buy Instapage again?

Yes

Other Software Used

SharpSpring, unbounce, HubSpot Marketing Hub

Likelihood to Recommend

If you are not a programmer or you don't how to use your CMS. Instapage is just perfect to easily create and deploy amazing landing pages for your campaigns. You can even remotely co-work and collaborate with your team working on the design in real-time.

If you know how to code or manage your own CMS, Instapage perhaps won't be a good fit and definitely more expensive.

My favorite features from Instapage and why is better than other similar tools

Overall Satisfaction with Instapage