Intuit Mailchimp for Employee Onboarding and Retention

We probably use Intuit Mailchimp a little differently than most organizations. We are a government entity that isn't really selling anything. As the office manager, I use it to send SMS communication to staff in the office for more urgent or emergency purposes. I also use it to send an internal onboarding and offboarding email campaign to employees. These emails are sent out throughout the first year of employment and prompt new employees to fill out required paperwork, read office policy, introduce and teach them how to contact IT and HR, inform them of emergency strategies, teach them how to use timesheets and direct them to our internal office hub/website as a resource to find all of the answers that they are looking for. A separate campaign is also being created for the final two weeks of employment. Intuit Mailchimp provides a way to ensure that new employees get all of the information they need digitally, without inundating new employees with a giant handbook on their first day, that they probably won't read or won't remember what they read. It also gets them in the habit of going to our internal hub where this information is stored. This helps teach them where they can go to find answers. All of this is done through Intuit Mailchimp's automation, so no one has to personally send emails to ensure important items are communicated. We can also track which emails are opened and what links are clicked to see if employees are actually using it.

Because we use it internally, we will be using the audience management to help direct new campaigns to different internal audiences, such as supervisors or administrative assistants for regular reminders and training.

We don't use this for traditional marketing, but we have seen increased traffic on our internal employee hub since we began using it. Prior to using Intuit Mailchimp is was difficult to train new employees to look to the hub as a resource.

As a government agency, our size stays relatively the same and we don't really look to grow unless a new program is added. It seems like there are plenty of package options that would work for us if it was needed.