My experience with Mailchimp
January 15, 2026

My experience with Mailchimp

Ben Metcalfe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Essentials

Overall Satisfaction with Intuit Mailchimp

We use Mailchimp for our email marketing campaigns within the business and have always found it very easy to use which can be a difficult thing for other providers. We also use it for SMS marketing and have found great success with this also, really good for keeping in touch with our current and previous customers who rely on information for coming back to us.

Pros

  • E-Mail Marketing
  • SMS Marketing
  • CRM Management

Cons

  • Pricing
  • Interface
  • Integrations
  • Definitely better automation
  • Saves a lot of time
  • Good roi on time
We haven’t dived too far into the specifics as we don’t use it in its advanced form but it is definitely good for segments with adding tags and labels to individual people which we can do if they had a good experience and it helps tailor some of our marketing campaigns which is good
  • Marketing CRM
  • Sign-up forms
  • Campaign templates
  • Email marketing
Yes they have as we end up bringing our customers back into our venue and sales funnel which is quite useful actually. Would definitely look at exploring some more of the above features when i get time to actually sit down and learn some of the specific features. But we will see.
Yes this one has really done us well as a business. I think we do a lot of sms marketing because it is quite effective in terms of open rates, i think the main issue is that people are definitely harder to get phone numbers from rather than email addresses as standard
It has been good for the organisation however it would be interesting to see how we could grow further but again I’m not too advanced with Mailchimp however it is definitely something that i feel would be worth learning properly and investing time in so I will definitely have a look into it
Pretty straightforward to use is the interface, it's not complicated and is pretty helpful in putting your first campaign together I’ll be honest. Find it easy to use and definitely will explore more of the features over the coming weeks when I get time as I imagine there will be tutorials

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Well suited for our generic email marketing campaigns to people however i feel like it could have more functions with AI and templates. I find a lot of the templates are very samey. Also it could be good to have a feature that adds like an email warm up tool so that our campaigns don’t go into spam or the promotions folder

Intuit Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Data quality management
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated

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