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Invoca

Invoca

Overview

What is Invoca?

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…

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Pricing

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What is Invoca?

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

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Product Details

What is Invoca?

Invoca is a conversation intelligence AI solution that gathers data from calls, so businesses can discover which campaigns drive the best phone leads, if sales are being lost due to bad call experiences, and answer other questions. The software aims to help:

• Marketing teams drive up lead quality and driving down acquisition cost
• Contact centers boost agent performance and conversion rates
• Multi-location businesses increase appointments set over the phone

Invoca boasts users among companies that currently include AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as users among industries like US health systems, US mortgage lenders, US property and casualty insurance companies, and among US telecommunications companies.

Invoca Features

  • Supported: Phone Number Management
  • Supported: Tracking
  • Supported: Call Routing
  • Supported: Analytics
  • Supported: Marketing Operations
  • Supported: Campaign Activity
  • Supported: Call Analytics
  • Supported: Agent Performance Management
  • Supported: Quality Assurance
  • Supported: Engagement - Dashboards and Training
  • Supported: Performance - Integrations and Compliance
  • Supported: Attribution Modeling
  • Supported: Generative AI

Invoca Competitors

Invoca Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.

DialogTech, Marchex, and Convirza are common alternatives for Invoca.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Invoca are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 19)

Great call tracking software for any business

Rating: 9 out of 10
June 22, 2024
Vetted Review
Verified User
Invoca
1 year of experience
  • Ease of Use
  • Great Support
  • Amazing Reporting
Cons
  • better AI tracking
  • expanding call signals

A call tracking tool that goes beyond excellence.

Rating: 9 out of 10
June 24, 2021
LG
Vetted Review
Verified User
Invoca
1 year of experience
  • It has enabled us to record calls and its recording feature works smoothly.
  • Call schedule is also its major feature.
  • The User Interface of Invoca is clear and non-complicated.
Cons
  • Its customer support didn’t come up to mark.
  • The dashboard for reporting needs to be more advanced.

Invoca makes running a business easier

Rating: 9 out of 10
March 10, 2020
JH
Vetted Review
Verified User
Invoca
5 years of experience
  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
Cons
  • You can upload sale data into Invoca. If you do, it won't update to the original call record.

Great Call Tracking Platform

Rating: 8 out of 10
February 28, 2020
JB
Vetted Review
Verified User
Invoca
5 years of experience
  • Campaign Tracking
  • Custom Routing
  • Call Recording (QA)
Cons
  • Telephony fees for short calls
  • Reporting dashboard isn't advanced like other providers
  • Mobile view

Functionality a plus, support lacks

Rating: 7 out of 10
February 20, 2020
CT
Vetted Review
Verified User
Invoca
3 years of experience
  • It is easy to set up campaigns.
  • It is easy to look at reports.
Cons
  • I think the support system is weak. I should not have to pay more money to achieve a certain level of support. This is where I always struggled with Invoca, and it was eventually a huge factor in our recent decision to switch.
  • Pricing: there are other call routing/tracking platforms that are cheaper.
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