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Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls …
Overview
What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…
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What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Invoca?
Invoca is a conversation intelligence AI solution that gathers data from calls, so businesses can discover which campaigns drive the best phone leads, if sales are being lost due to bad call experiences, and answer other questions. The software aims to help:
• Marketing teams drive up lead quality and driving down acquisition cost
• Contact centers boost agent performance and conversion rates
• Multi-location businesses increase appointments set over the phone
Invoca boasts users among companies that currently include AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as users among industries like US health systems, US mortgage lenders, US property and casualty insurance companies, and among US telecommunications companies.
Invoca Features
- Supported: Phone Number Management
- Supported: Tracking
- Supported: Call Routing
- Supported: Analytics
- Supported: Marketing Operations
- Supported: Campaign Activity
- Supported: Call Analytics
- Supported: Agent Performance Management
- Supported: Quality Assurance
- Supported: Engagement - Dashboards and Training
- Supported: Performance - Integrations and Compliance
- Supported: Attribution Modeling
- Supported: Generative AI
Invoca Integrations
Invoca Competitors
Invoca Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Invoca are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls and leverage call analytics in order to modify marketing projects and enhance the user experience. By using Invoca for call-tracking campaigns, users are able to pinpoint successful campaigns and scale them effectively. This not only allows for better allocation of resources but also leads to increased efficiency in media buying.
One of the key features of Invoca is its ability to enable routing paths based on advertiser conversion rates, which ultimately boosts media buying efficiency. By analyzing the data obtained through Invoca's call tracking and routing capabilities, users can optimize their campaigns by directing calls to the most appropriate destinations. This results in a streamlined process and improved customer satisfaction.
Another significant advantage of using Invoca is its use in billing purposes and tracking call performance. Finance departments utilize Invoca to track revenue and invoice monthly, providing accurate data for financial reporting. Moreover, this platform allows for easy monitoring of call performance based on campaigns and call generation location, making it an indispensable tool for managing phone call leads across multiple insurance verticals.
Invoca also serves as a comprehensive solution for both online and offline call tracking, connecting phone calls with marketing campaigns seamlessly. For enterprise-level customers like Vivint, Invoca enables data enrichment and accurate attribution, facilitating better decision-making and overall campaign success. Additionally, Invoca plays a pivotal role in pay-per-call affiliate campaigns by providing reporting and data access for partners, helping streamline campaign management.
Ultimately, the versatility of Invoca extends beyond these examples, as it can be adapted to suit various marketing strategies across different industries. Whether used to improve email campaigns, increase performance in media buys, or manage and route campaigns for buyers, Invoca consistently delivers valuable insights and efficient solutions for businesses looking to optimize their marketing efforts.
The users recommend utilizing Invoca's support team for assistance with any issues or questions. They also suggest exploring Invoca's call signal suite, which offers almost unlimited tracking capability and customization for online and offline marketing channels.
Additionally, users highly recommend DialogTech for ecommerce businesses and those that drive calls and leads through online platforms. They believe DialogTech provides great insights and offers helpful customer service.
Overall, users highly recommend both Invoca and DialogTech for their respective benefits in call tracking, campaign management, and communication improvement.
Attribute Ratings
Reviews
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June 24, 2021
A call tracking tool that goes beyond excellence.
- It has enabled us to record calls and its recording feature works smoothly.
- Call schedule is also its major feature.
- The User Interface of Invoca is clear and non-complicated.
- Its customer support didn’t come up to mark.
- The dashboard for reporting needs to be more advanced.
June 24, 2021
Next-Gen Call Tracking Solution
- Very easy to use & manage marketing campaigns
- Great assistance from the customer support team
- Easy to pull out reports of marketing performance
- Multi-lingual support is not there
- Can't find the source of all the calls
- Call tracking
- Reporting
- Quality assurance
- Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
- It does lack the ability to speak with 3rd party software with Zapier
- In certain ways, too much functionality for basic campaign setup.
- They do not try to take a business development role with their users to help them grow their business.
April 20, 2021
Easily understand which marketing efforts are driving inbound calls so you can optimize media
- Fairly easy to implement
- Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
- Easy-to-use, clean reporting interface
- Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
- Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.
- RingPools is a relatively easy way to get our phone call revenue tracked down to the keyword level.
- Reporting tools have lots of field options.
- Great learning resources.
- There is definitely confusion between "Calls" and "Transactions" and there isn't an easy way to look at call attributes in the "transactions" views.
- Invoca lacked support/direction regarding Google's changes of redirects in tracking templates.
March 13, 2020
Superior Enterprise Call Tracking
- Invoca's enterprise call tracking is one of the best in the industry.
- Invoca's user interface is intuitively designed and easy to navigate.
- Invoca's integrations with various CRM's can facilitate data enrichment.
- I'd like to see Invoca make further iterations to its ring pool technology to encompass a higher volume of field parameters.
- I'd like to see Invoca be a little more thorough in their client onboarding process.
- I'd love to see Invoca build out a RTB bidding platform to facilitate pay-per-call partnerships.
March 10, 2020
Invoca makes running a business easier
- From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
- Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
- Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
- You can upload sale data into Invoca. If you do, it won't update to the original call record.
March 04, 2020
Invoca Is Great!
March 04, 2020
Invoca review from happy customer
- Easy to use
- great customer service
- affordable
- Currently, our company as a whole found it very easy to use to the point where we have been turning down other potential partnerships offering the same service, no complaints!
February 28, 2020
Very User Friendly
- Call tracking
- Data and reporting
- Campaign setup is simple
- Price is a bit steep
- Reporting only goes back for 90 days
February 28, 2020
Great Call Tracking Platform
- Campaign Tracking
- Custom Routing
- Call Recording (QA)
- Telephony fees for short calls
- Reporting dashboard isn't advanced like other providers
- Mobile view
February 28, 2020
I appreciate Invoca's functionality and ease of use.
- It is very user-friendly, especially for first-time users.
- Very easy to make changes and updates.
- Everything is straightforward to navigate across the whole website.
- No ability to schedule when we want campaigns to go active
- Frustrating when adding states to call campaigns. I wish we could have a checkbox next to each state we add instead of the current method.
February 28, 2020
My Take on Invoca
- Reporting - The reporting in Invoca is visually pleasing and easy to understand.
- Campaign Creation - Campaigns are easy to build out in their platform.
- Commission Visibility - It's easy to see each partner's commission earnings.
- Dashboard - It would be nice if the dashboard had a custom date range.
February 28, 2020
Invoca Review 2.27
- Track Calls
- Analyze Calls
- Manage Calls
- In the user settings, maybe add more restrictions? For example we set up a client as a member but, we only want them to control certain parts of their campaigns (everything but the payout really).
- Include hourly breaks in the hours settings.
February 20, 2020
Great system to manage inbound calls
- Invoca's reporting is pretty useful and simple to understand.
- Setting up new campaigns is pretty straightforward.
- The price is one big negative, as it can get really expensive if you are sending a lot of calls through their system.
- Invoca's bundle options are not great.
February 20, 2020
Functionality a plus, support lacks
- It is easy to set up campaigns.
- It is easy to look at reports.
- I think the support system is weak. I should not have to pay more money to achieve a certain level of support. This is where I always struggled with Invoca, and it was eventually a huge factor in our recent decision to switch.
- Pricing: there are other call routing/tracking platforms that are cheaper.
October 13, 2017
Invoca Call Tracking
- Tracks phone calls to keyword level in source and medium
- Gives a detailed report for analysis
- Setup is a little bit technical
- Would like to see a way to connect with conversions
March 27, 2017
Invoca FTCallTrackingW!
- Customer Service - The support I received from Invoca was amazing and is the primary reason I will continue to promote them as the superior call tracking solution.
- Marrying data from third parties - They are able to report and optimize according to backend conversion data.
- Backend data - The need to match column names to Invoca specific columns does make the process a little tedious.