I've been able to scale our email program exponentially in a short period of time!
July 01, 2022
I've been able to scale our email program exponentially in a short period of time!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
Iterable is our email service provider. We also use it for SMS and web push. We have four regular daily users, each of whom has a different area of specialization within the tool. We use it largely to send consumers down highly sophisticated, dynamic, personalized email nurture journeys in a variety of categories (auto, home, senior, pet, finance, etc) to help them make great buying decisions. We utilize virtually all of Iterable's features, from custom events to the catalog/collection feature, to create emails that speak to each individual consumer at various touchpoints in their journeys. Since we aren't an e-commerce company, our use case is a little different than some other companies. We don't sell a product; we help pair consumers with other brands that meet their needs in a wide variety of categories. That means we need to have dozens of very different journeys for different consumers in different markets.
- It's very fast and can sort through and segment complex lists of millions in milliseconds.
- Though it is powerful, it has a very low learning curve and I feel like even beginners can adapt to using it right away.
- The UI is easy to navigate and understand.
- The account reps and support teams are responsive and helpful.
- The ability to select a piece of content in an existing template and turn it into reusable content with one click.
- It is not easy to preview an email campaign using data from a custom event.
- The journeys need a 'global exit' option rather than having to check after each step for a particular exit event.
- Email revenue grew exponentially within months after signing with Iterable.
- Much faster to execute business initiatives with a sleek email builder tool and segmenting functionality.
Adestra was a good tool for a smaller business operation with the need for fewer sophisticated email journeys. It didn't have many bells and whistles compared to Iterable, but it did actually have a few better tactical tools when it came to exports and scheduling recurring reports. Iterable is similarly priced and much better for a growing organization that needs to be able to create dynamic, personalized campaigns on the fly. Adestra might be better for a beginner, with more drag-and-drop dynamic content functionality; however, it gets clunky in a hurry once more than a handful of options are needed. Iterable requires a little bit of knowledge on handlebar coding, but it's easy to learn and much more powerful. There are also perks for using Iterable—swag, conferences, events... none at all with Adestra.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
Yes
Would you buy Iterable again?
Yes