A great soft for personalisation and AB Testing
May 16, 2022
A great soft for personalisation and AB Testing
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kameleoon
At Cegid, the team uses
Kameleoon on a daily basis with the aim to generate more leads through our
website. In order to do so, we developed among classic personalization
campaigns some use cases that are based on Kameleoon's AI. This allows us to
specifically address visitors with a high propensity to convert and offer them
each an individualized journey, -- all of this without degrading the
experience of other users visiting the site. Being able to segment the incoming
traffic through AI has been the key to generating powerful personalization
strategies, eventually raising our business conversion results.
Kameleoon on a daily basis with the aim to generate more leads through our
website. In order to do so, we developed among classic personalization
campaigns some use cases that are based on Kameleoon's AI. This allows us to
specifically address visitors with a high propensity to convert and offer them
each an individualized journey, -- all of this without degrading the
experience of other users visiting the site. Being able to segment the incoming
traffic through AI has been the key to generating powerful personalization
strategies, eventually raising our business conversion results.
- It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.
- Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.
- Kameleoon is great at analyzing and segmenting audiences using AI, eventually giving the right keys to individualizing the experience of the visitor on our website.
- - The AI algorithm has increased the targeting options
- - Expert-friendly platform for skilled users.
Do you think Kameleoon delivers good value for the price?
Yes
Are you happy with Kameleoon's feature set?
Yes
Did Kameleoon live up to sales and marketing promises?
Yes
Did implementation of Kameleoon go as expected?
Yes
Would you buy Kameleoon again?
Yes