Khoros Social Media Management is good, but for mid-size companies with basic-medium social media needs
Updated April 08, 2025

Khoros Social Media Management is good, but for mid-size companies with basic-medium social media needs

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Social Media Management

We used to use Khoros Social Media Management as our social media management tool, but at that time the interface felt outdated, and the platform didn't have as much powerful tools as their competitors. The Analytics module by the way is really impressive, and that's a good point to highlight. Overall Khoros Social Media Management didn't fit our needs so we changed the social media management platform to another one more "mature" and "robust".

Pros

  • Analytics module
  • Basic post scheduling
  • Smart scheduling

Cons

  • Lack of native social networks functions
  • Outdated UI
  • Steep learning curve
  • Easy post scheduling
  • track brand's reputation
  • Powerful analytics tools
I didn't have the chance to reach customer support directly, but the account manager had the chance. Because of limitations of the platform itself, it was not possible to make a tailored social media platform for the company's needs. Marketing module are basic but functional, and helps most of the times with the required information, but often times we had to check the social networks native tools to reach our goals in terms of marketing.
Social listening module accomplishg the basic needs when it comes to monitor brand health, and regularly check brand's comments. It does it well, but there's room for improvement. full posts visibility for each social network is very useful, and mostly to check what was happening with the brand and how to approach according the social network.
Khoros Social Media Management deserves a solid 6. For mid-size companies is a great social media management solution, but for big companies like fortune 500 companies, it fall behinds competitors when it comes to scalability. The level of customization to tailor company's needs it's something that Khoros Social Media Management a company needs to address if they want to stay relevant in the industry.
I think Khoros Social Media Management is at the middle of platforms such as Sprinklr and Emplifi in the top, and Zoho Social at the bottom. I'd chose Khoros Social Media Management again for a middle-size to small-size company I work with, if their social media needs aren't complex or does not requires some native social networks native tools built-in into the Khoros Social Media Management platform.

Do you think Khoros Social Media Management delivers good value for the price?

Not sure

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

No

Khoros Social Media Management is great for mid-size companies that are looking for simple yet functional social media management platforms. The lack of some native social networks function like geo-blocking posts on X, or some advanced facebook functions makes the tool does not stand out among the competitors. However, the smart scheduling option and analytics are great built-in features to be honest.

Khoros Social Media Management Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
6
Sentiment analysis
9
Broad channel coverage
7
Content planning and scheduling
10
Audience targeting
8
Content optimization
10
Workflow management
8
Automated routing and prioritization
7
Customer interaction histories
6
Bulk actions
10
Lead generation
8
Content marketing
7
Campaigns and promotions
8
Twitter
6
Facebook
6
LinkedIn
6
Instagram
7
Pinterest
6
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
7

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