Your Data Complement to GA
April 27, 2018

Your Data Complement to GA

Dustin Hovey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Kissmetrics

We use KM to identify leaks in the funnel and understand the flow of the visitors' behavior. We track how traffic learns about our company and our service; we also use it for calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources.
  • KM provides granularity of all information, performance can be checked in near real time.
  • The interface is clean, intuitive, and easy to navigate.
  • KM pulls data and refreshes itself which removes the manual work alternative platforms require.
  • The various reports types and how to use them can be unintuitive and confusing to new users; in addition, the reports can take awhile to load and they can also be difficult to customize.
  • It should easier than it is to modify the underlying data so that users could easily remove test traffic and robot clicks to gain more accurate information.
  • KM lacks automatic event tracking, if you've forgotten to add an event, it doesn't pull data retroactively.
  • KM has added a more detailed view into the user behavior on our website.
  • The tool has equipped our Marketing department with the ability to track individual users, this is very useful with KM's live tracking functionality.
  • The fact that Kissmetrics integrates with Marketo was very important to use - it brought increased value for both solutions.
Kissmetrics fills a very specific marketing void for our organization; however, we find it more useful when it is integrated with our other data solutions. For many organizations Kissmetrics won't be the only data analysis tool since it doesn't do everything great; however, for the purposes of user behavior, it provides good insights.
Kissmetrics shows us where visitors click and move around on the website, providing us qualitative and quantitative data which we use to influence how we engage our users.

When it comes to needing to generate low-level, customized reports, we find it easier to rely on other solutions the provide better functionality and more features.