For detailed user activity, Kissmetrics is your tool.
December 19, 2018

For detailed user activity, Kissmetrics is your tool.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Kissmetrics

We set up Kissmetrics to get a better understanding of how users were using the website in order to better tailor the site to user needs/wants. The data provided is very useful if you know what to do with it and the program works well. It seems there are constantly new features, which is always a plus for any software. Overall the software is great, and very useful, but the cost can be prohibitive for a small company.
  • The extensive data is great for really understanding your website users.
  • Easy to see the exact flow that your users follow and can give insight on where you can improve.
  • Extensive report data, and you can really dig down to find just about any information.
  • The cost is really not affordable for a small business or startup, but if you can budget it, the data is invaluable.
  • No graphical outputs-- it would be nice to have graphs for those clients that are more visual.
  • Bit of a learning curve if you're not already familiar with data it provides and how to use it.
  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Kissmetrics gives much more detailed user data vs page data on Google Analytics. For a small business, the free Google Analytics is often the more appropriate approach, but when you need detailed user data and interaction and funnel tracking, Kissmetrics does the job very well. Both are excellent options with slightly different approaches, so really it comes down to what you need.
A great tool for companies that want to really track their website users and/or are using funnels to gain customers. The data Kissmetrics provides is invaluable to a strong marketing plan to determine what is and isn't working. For small businesses and start-ups the cost can be prohibitive. But if you want extensive data on how users are interacting with your site(s) Kissmetrics will give it you.