Analytics taken to a whole new level
May 22, 2018

Analytics taken to a whole new level

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Large

Overall Satisfaction with Kissmetrics

We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.

Pros

  • A/B Multivariate testing, conversion rates of campaigns
  • Simple and easy to use UX
  • Setting up goals and events

Cons

  • First time setup is time-consuming, should be improved upon.
  • Lacking support and documentation.
  • Some experiment reporting requires the user to be very tech savvy.
  • Time-consuming to set up and cross-train associates who will use it
  • Provided valuable insights into a customer's behavior
  • Improved the conversion funnel leading to higher sales
Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a steep learning curve, once you get the hang of the way it operates, it will effectively reduce the time needed to work on your analytics report on a weekly basis.
Kissmetrics is great to use when you need to identify the individual user's behavior and the journey taken throughout your website to identify improved paths to conversions. There is a learning curve when analyzing the reports produced within Kissmetrics but it is worth the investment. Being able to monitor social campaigns and content marketing efforts.

Comments

More Reviews of Kissmetrics

  1. Home
  2. Web Analytics Tools
  3. Kissmetrics Reviews
  4. User Review of Kissmetrics