Analytics taken to a whole new level
May 22, 2018
Analytics taken to a whole new level
Score 8 out of 10
Vetted Review
Verified User
Software Version
Large
Overall Satisfaction with Kissmetrics
We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.
- A/B Multivariate testing, conversion rates of campaigns
- Simple and easy to use UX
- Setting up goals and events
- First time setup is time-consuming, should be improved upon.
- Lacking support and documentation.
- Some experiment reporting requires the user to be very tech savvy.
- Time-consuming to set up and cross-train associates who will use it
- Provided valuable insights into a customer's behavior
- Improved the conversion funnel leading to higher sales
Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a steep learning curve, once you get the hang of the way it operates, it will effectively reduce the time needed to work on your analytics report on a weekly basis.