Amazing software with deep analytic features
November 15, 2019

Amazing software with deep analytic features

Balaji Perumal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Kissmetrics

It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our customer
conversion process and discover areas where we're losing potential customers.
  • Site Search Tracking.
  • Multiple Site Management.
  • Keyword & Campaign Tracking.
  • Huge learning curve.
  • It's hard to summarize data.
  • The CRM integration is tough.
  • On the positive side, it has many features. It allows us to quickly identify which marketing campaigns are working and which ones aren’t.
  • It helps accelerate revenue by giving suggestions on conversion metrics.
  • Good visualization on cohort analysis.
It has some unique features when compared to Squarespace and Hotjar.
1. Multiple Site Management 2. Keyword Tracking, and 3. Campaign Management. User video tracking is not possible in Kissmetrics, but Hotjar provides it for free and paid subscribers.
Kissmetrics offers many powerful functionalities, such as A/B testing and population analysis. The platform allows users to combine their data with different search levels, making the tool unique compared to its competitors. It's recommended for organizations who care more about campaign-level targeting and recommendations.