Overall Satisfaction with Kissmetrics
It is used by the product team for web analytics to make data-driven decisions to enhance the user's journey. It is used for all kind of engagement and behavioral analytics.
- Great features to track user journey/path
- Extensive data and insights are provided by the tool
- Sales funnel reports are easy to understand
- Great visualization and configuration options
- The implementation isn't as easy as other analytics tools and the documentation is a bit confusing
- Limited integration capabilities
- Expensive, hence difficult to implement and maintain for early stage startups
- High learning curve
- It helped us track user the journey/path
- Data and insights provided by the tool helped us plan and prioritize task/requirements