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Kissmetrics Review: "Extremely helpful for web analytics but hard to maintain"
https://www.trustradius.com/web-analyticsKissmetricsUnspecified7.984101
Abhishek Agarwal profile photo
January 08, 2019

Kissmetrics Review: "Extremely helpful for web analytics but hard to maintain"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Medium

Overall Satisfaction with Kissmetrics

It is used by the product team for web analytics to make data-driven decisions to enhance the user's journey. It is used for all kind of engagement and behavioral analytics.
  • Great features to track user journey/path
  • Extensive data and insights are provided by the tool
  • Sales funnel reports are easy to understand
  • Great visualization and configuration options
  • The implementation isn't as easy as other analytics tools and the documentation is a bit confusing
  • Limited integration capabilities
  • Expensive, hence difficult to implement and maintain for early stage startups
  • High learning curve
  • It helped us track user the journey/path
  • Data and insights provided by the tool helped us plan and prioritize task/requirements
It is well suited for web analytics at a small and medium business level but not for early-stage startups because of the cost factor.