Kissmetrics Delivers Robust Reporting for Any Sized Business
March 22, 2021

Kissmetrics Delivers Robust Reporting for Any Sized Business

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Kissmetrics

We used Kissmetrics at our organization to handle a lot of the reporting and tracking for our marketing and in-product interactions. It's been used for A/B testing, populace analysis, and personalizing reports so everyone sees what metrics they are most interested in. In the end, we were impressed with how it breaks down data.
  • Breaks down data
  • Provides personalized reports
  • Allows for A/B testing
  • The interface isn't always easy to use.
  • It's expensive to upgrade your plan.
  • Some on our team wanted better data visualization.
  • The A/B testing has given us better insight into what works best.
  • This has allowed for more data-driven marketing decisions.
  • The learning curve was difficult for some of the team which slowed them down.
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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Kissmetrics is well suited for your organization if you have a solid budget for robust reporting that goes beyond what Google Analytics offers for web attribution and user-level analytics. Once your team is familiar with the tool, you can create personalized reports and create new events and properties, etc. quickly to target the metrics that matter to you.