The best eCommerce ESP | TrustRadius

Use Cases and Deployment Scope

Klaviyo is our core email marketing software used on each client we represent. Within those clients we use the software to send daily marketing emails, automated emails, and custom audience email blasts. It allows us to connect directly with our customer base. Then we can track the performance and impact of what each email, campaign, or outreach does.

Pros and Cons

Delivery - never goes into spam.
Great editor when creating emails. Anyone can use it.
Epic reporting.

Scheduling can take time to queue up.
Previews can take too long to generate.

Return on Investment

HUGE ROI - Best money we could spend on marketing.
Insight into the margin generated per campaign.
Easy to deploy.

Alternatives Considered

MailChimp

We previously used MailChimp which was a great launching ESP. It lacked the deep reach and connection Klaivyo has with our Mangeto platform.

Number of Contacts (List Size)

250,000 to 1 million

Using Klaviyo for B2C or B2B marketing

B2C

Likelihood to Recommend

Best when used within an ecommerce store with a large amount of customers. With no ecommerce or smaller scale the impact is just going to be limited.