Klaviyo

Klaviyo

Customer Verified
Top Rated
Score 9.2 out of 10
Top Rated
Klaviyo

Overview

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last...

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Recent Reviews

Klaviyo

10 out of 10
March 31, 2022
Klaviyo works well in managing Customer Data and Communications. Their automated Flows and easy-to-build Campaigns make setup and …
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How Klaviyo Differs From Its Competitors

Unified Data

Klaviyo has predictive analytics that determine the LTV of a customer and an anticipated date of next purchase, allowing us to meet them with content at the right time. You can also look at individual user profiles to see their recent activity such as products viewed and added to cart, sizes …
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Unified Data

It's given us a better idea of how our customers are receiving and reacting to our messaging. This has allowed us to tweak and improve the way we communicate and generate positive results and a better return overall. By reviewing open rates, click rates, etc. we have been able to a/b test and …
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Unified Data

We know who our customers are and when they are buying.
We use flows to help us retain our existing customers and to convert customers who have signed up for email but haven't purchased yet.
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Unified Data

It's easy to segment contacts based on actions and value with Klaviyo, once integrated with your pos. We are able to target the most engaged customers with our emails and in turn, has given us better open and click rates.
Automated marketing, upselling
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Unified Data

We could easily understand what type of vehicle the customer has based on the customer's click path. From there, we were able to send them personalized campaigns and segment them appropriately.
Cart abandonment and retention.
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Unified Data

Open rates, CTR and especially being able to see exactly which links have been clicked has been super help full in figuring out which emails do well, which don't and how we can improve in the future. Perfect to track all our emails and improve as we go continuing to provide the best service for …
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Unified Data

It allowed us to make the decisions about what, when and how often to reach out to subscribers so that we were able to have better results and customers were happy with the frequency with which they got information from us. We also could create segments based on the customer's interests that …
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Unified Data

We can now send email to specific purchasers of a product or some that hasn't been active in X amount of time. Very important to use these features to have that 1:1 relationship with our customers.
Retention and upsell with the triggers. They are easy to setup in flows and easy to change and alter
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Unified Data

Behavioral data is the engine behind successful flows. Flows that are triggered when a customer or prospect does or does not do something perform much better than a campaign who's timing coincides with a time of day, holiday or seller event, like a sale.
Acquistion, retention, re-engagement, upsell …
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Unified Data

We are able to segment really well and contact people based on their frequency of purchase, their engagement with our brand etc. You can treat the most engaged ones as your VIP users and send to them more often, whereas people who are less engaged can be contacted less so as not to annoy and …
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Unified Data

The understanding of the time between purchases and renewals is critical. In addition, being able to adapt based on performance in real-time is a significant value unlock.
Engagement and Retention.
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Unified Data

We've been able to map out the open rate to improve our email campaigns while testing different copies with different groups of customers. Klaviyo allows us to track behaviors within our store that we can act on and communicate opportunely to customers in different stages of the sales funnel, …
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Unified Data

The time length between purchases has helped us understand repeat trends and helped make decisions on how to size future products.
Klaviyo has helped with retention.
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Unified Data

We use the Shopify view and browse data to build out segments that can be used for targeting in ads as well as automated abandonment series. We haven't utilized the predictive data analytics yet as it's somewhat newer in the platform, but this is something we will be diving into more over the next …
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Unified Data

Behavioral data provided by Klaviyo has helped identify who and how to target our customers. Being able to guess if a customer is at risk of churn vs. a bigger spender allows us to plan campaigns around retention vs. upsells. This helped us build a loyal customer base in a short amount of time.
Klav…
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Unified Data

Behavioral data, like the Smart Send Time feature that Klaviyo has, has helped us understand important information like when our customers are most likely to open an email, click on an email, as well as convert and make a purchase. This has helped us to maximize our investment in sending emails so …
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Unified Data

Through the analytics available in Klaviyo, this allows us to target more specific campaigns and flows based on the customer journey.
Acquisition, Retention, Cross-Sells/Upsells
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Unified Data

Being able to marry broad analytic data with detailed customer behavior reporting is a gamechanger. Klaviyo allows us to track customer trends as they happen, determine leaks in our funnel, and map the overall customer journey. The detailed individual profile tracking allows us to research the …
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Unified Data

Behavioral data provided by Klaviyo has helped us understand our customers better - what works, what doesn't work, etc. Certain things we used to think would work were not supported by the data while other ideas ended up working quite well. The data we get is vital to improving our long-term …
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Unified Data

We don't really use this feature as we have not found much value in it.
Retention and upsell
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Unified Data

It's really amazing to see all of the details Klaviyo is able to pull in about each customer. Some of my favorite campaigns to send are segmented by brand and product type. We are able to send extremely targeted campaigns based on brands that customers have purchased or products that they like. …
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Unified Data

A/b testing is great - we particularly test subject lines when we have the time. Historical value, segmentation by location are also valuable to us.
Retention for sure. Still working on a good welcome series, but I think that will come with time.
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Unified Data

I would not call it behavioral data, but rather actions are taken on our website. We definitely would love to see more data about our customers.
Klaviyo has helped us Upsell customers.
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Unified Data

We segment customers who have recently opened or clicked an email, purchased a product, viewed a product, etc. This overall helps our domain reputation and increases our open rate, click rate, and conversion rate.
Acquisition - welcome flows, cart abandonment flow, checkout abandonment flow, browse …
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Unified Data

It’s great to email people based on when they’re active on our site! Knowing which product they viewed can also make our emails more targeted for up selling and cross selling.
Customer lost conversion recapture and retention
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • List management (70)
    8.7
    87%
  • Email deliverability reporting (84)
    8.3
    83%
  • Mobile optimization (68)
    8.2
    82%
  • Dashboards (68)
    8.1
    81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

A new way to grow
00:31
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.2Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8Avg 7.4
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Product Details

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.

Klaviyo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Klaviyo Screenshots

Screenshot of Grow your contact list with engaging web formsScreenshot of Send personalized recommendations that really resonateScreenshot of Smarter targeting. Deeper personalization. Bigger payoff.Screenshot of See how your performance stacks up against peers

Klaviyo Video

At Klaviyo, growth starts with ownership. It’s time to take back control. Own your data. Own your growth. Learn more: https://klavy.io/homeyt

Klaviyo Integrations

Klaviyo Competitors

Klaviyo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)

Frequently Asked Questions

Mailchimp, Iterable, and Emarsys are common alternatives for Klaviyo.

Reviewers rate Triggered drip sequences highest, with a score of 8.8.

The most common users of Klaviyo are from Small Businesses (1-50 employees).
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Comparisons

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