Advanced e-commerce email marketing platform
June 27, 2019

Advanced e-commerce email marketing platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

The native integration with Shopify makes Klaviyo the first choice of serious e-commerce marketers.
The main goal of the app is to increase the ROI by converting the customers who have abandoned their carts or has not made the purchase yet.
The segmentation ability allows us to send more targeted emails to subscribers and increase the revenue even more.
  • Segmentation of subscribers for better conversion rates.
  • Great customer support.
  • Automatic synchronization between Klaviyo and Shopify.
  • The more advanced features have a steep learning curve.
  • The metrics work only on a per-campaign basis, not for the overall account.
  • The automatic import of products into campaigns is sometimes buggy and slow.
  • Better conversion ratios from targeted email campaigns.
  • Improved bottom line thanks to recovered abandoned checkouts.
  • Automatic campaigns based on triggers and automations save time by sending offers with the right products to the right subscribers.
Klaviyo clearly wins over Maichimp thanks to its advanced integration with Shopify. It is able to seamlessly synchronize the lists and products both ways, and segment users by pre-defined criteria for the best possible conversion rates.
The deliverability of emails is on par with the best players in the industry, and it is constantly monitored by the company.
Klaviyo is an excellent tool for any online store based on the Shopify platform. It automates all aspects of email marketing -- you can use it for targeted email campaigns based on previous actions of your subscribers, recovering abandoned carts, or creating sophisticated email campaigns based on rules and automations.

Klaviyo Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports