An e-commerce essential!
February 26, 2022

An e-commerce essential!

Jack Flynn | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

With customer acquisition costs so high in the eCommerce space, it’s important to increase your customer lifetime value with strong communication. Klaviyo is there to keep your customers ready to buy again and again.
  • SMS costs per message are lower than competitors
  • Email template building is powerful
  • The profile segmentation is super detailed
  • Add to cart event integration with Shopify 2.0 themes is hard to do
  • I’d like more access to online email/sms expert education
  • Abandoned cart recovery is great
  • Keeping our customers engaged with rich email content builds brand awareness and affinity
SMS has much higher click rates than emails. The visibility of SMS is much high too. Forget about getting stuck in the spam box if you use SMS!
It has been difficult to add new events such as Add to Cart and Viewed Product. All of the basic stuff is easy to integrate though.
It’s great to email people based on when they’re active on our site! Knowing which product they viewed can also make our emails more targeted for up selling and cross selling.
Customer lost conversion recapture and retention
Based on what I’ve seen on the internet, Klaviyo is the most powerful option.

Do you think Klaviyo delivers good value for the price?

No

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

No

Would you buy Klaviyo again?

Yes

Facebook Business Manager (formerly Pages Manager), Shopify
Great for building automatic flows with new and old customers!

Klaviyo Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
7
List management
8
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
5
Dashboards
10
Custom reports
Not Rated
API
8
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated