B2B + LinkedIn = Win
Logan England | TrustRadius Reviewer
May 16, 2018

B2B + LinkedIn = Win

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with LinkedIn Marketing Solutions

We use LinkedIn within our demand gen marketing team. The primary goal here is lead gen to support the sales team.
  • Robust Targeting
  • Reaching B2B individuals
  • User interface isn't great
  • Still lacking features that other platforms have standard
  • We've been able to increase our reach into targeting acounts
LinkedIn has been our top performing social channel.
If you are in B2B and have fairly large deal sizes, LinkedIn is a must. Also, if you are doing account based marketing or have specific criteria, this is also a great fit.