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Great platform for marketing growth
August 06, 2018

Great platform for marketing growth

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

We use LinkedIn in order to promote our new business offerings, including products and solutions as well as company news and events. It is used by the internal marketing department.
  • Ability to customize audience size
  • Clean easy to use interface
  • Helpful support team
  • More detailed analytics reporting
  • Ability to clone/replicate certain campaigns
  • Utilize suggestions from other users for improvement
  • Request for more demos
  • Targeted advertising based on job title/role
  • Broad reach in terms of getting new products and solutions to a large audience
Compared to other marketing solutions, LinkedIn provides a customizable platform that is useful whether you are trying to get your message out to a smaller audience or more large-scale. This platform is essential for any business or organization that truly wants to take their marketing tactics up a notch.
It is great for promotional content and/or announcements related to your business or organization that you'd like to reach a broad audience. It is useful for companies that like to include targeted messaging to specific contacts or roles within organizations and is probably less appropriate for smaller organizations that do not need to reach a broad audience.