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Great tool to target B2B audience
Updated December 02, 2021

Great tool to target B2B audience

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

We are using LinkedIn Marketing Solutions to run advertising on LinkedIn targeting wholesale clients (the B2B side of our business). It is used by the paid marketing department with the purpose of building awareness on the market. This tool allows us to be specific in our industry targeting and stay precise with our ad spend.
  • Very specific audience targeting.
  • Easy setup and management.
  • Great native B2B targeting that looks professional.
  • Setup can be more complex for more sophisticated advertising campaigns and retargeting.
  • Not aware of connectivity to CMS.
  • Not very deep reporting and insights on the campaigns.
  • We did not see much ROI as budgets were small and could not experiment too much.
  • Advertising value is lower than other platforms.
  • The platform is great in providing insights about your interest groups.
LinkedIn Marketing Solutions is the best option for B2B audience. The other platforms are not as beneficial considering that LinkedIn is made specially for business profiles. I would go with LinkedIn if I want to target B2B clients.
This tool is great if your audience is on LinkedIn and you would like to target your B2B clients. It is easy to use but also because it is simple. Not much training is required to be able to run your own campaigns. Therefore, it is great for smaller businesses with smaller budgets.