The best B2B targeting EVER
November 04, 2021

The best B2B targeting EVER

Manuela Murillo Jaramillo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

We use LinkedIn Marketing Solutions to promote our content through different audiences. Depending on the strategy and the type of content, we use different types of ads, the one that we use the most is lead generation, since it has shown to be the most effective for us. We also sponsor our company page's posts, and have a lot of dynamic, follower, and text ads.
  • Ad targeting
  • Lead generation
  • Data reporting
  • Matched list creation (time)
  • Support is bad, slow, and basically non-existant
  • Slow platform
  • Reporting
  • Lead generation
  • Targeting
  • It allows us to target specifically the companies and job titles that we want, we love that it's the most specific platform to find who you want to target.
  • The integration with Hubspot is great. Without it, we would have to do a lot of manual work to get campaign results.
  • Matched lists: we have an ABM strategy at the moment, so being able to upload lists with the specific companies that we want to see our ads is great because we don't waste money /impressions on irrelevant companies.
  • Retargeting: very important for us to retarget those that have been in contact with our content in the past, doesn't matter if it was outside of LinkedIn.
Google Ads and Facebook are too general, while LinkedIn Marketing Solutions lets us target specific profiles. With the other two you're never sure if the people that are going to see your ads are the appropriate ones, since they have no way fo knowing where they work or what they do. They're good for B2C, but not as good for B2B.

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LinkedIn Marketing Solutions is well suited for B2B marketing and advertisement. It has the best targeting criteria based on jobs and companies. The platform shows a lot of data, which is great because you can better understand the results of your campaigns.

One thing that is not the best is the price of leads/clicks. It's the most expensive platform to advertise on. This could be weighted out if you manage to convert any leads into costumers.