Critical tool for B2B prospecting!
May 16, 2018

Critical tool for B2B prospecting!

Sarah Stauber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

Our sales team uses LinkedIn Sales Navigator as a lead generation tool.

Pros

  • The advanced search feature allows us to find the right organizations and individuals to reach out to that may have interest in our products and services.
  • Once we've identified a potential lead we can communicate with them directly via InMail.
  • We're able to save searches and come back to them again later, saving us time on having to reenter all the search criteria.

Cons

  • It would be great if we could access email addresses to email leads directly.
  • It's helped me find a ton of leads I never could have otherwise found.
Sales Navigator has by far superior data to ZoomInfo (most job titles are up to date and there are few contacts missing) but ZoomInfo gives an email address, which is critical. We actually use both tools for this reason.
If your organization is B2B and your sales team is expected to do any prospecting this tool is highly beneficial.

LinkedIn Sales Navigator Feature Ratings

Advanced search
10
Identification of new leads
9
List quality
9
List upload/download
8
Ideal customer targeting
10
Load time/data access
10
Contact information
4
Company information
10
Industry information
7
Smart lists and recommendations
7
Company/business profiles
10
Alerts and reminders
6
Data hygiene
10
Automatic data refresh
10
Filters and segmentation
10

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