LinkedIn Sales Navigator - Sales Leadership Review
Tyler Morrow | TrustRadius Reviewer
January 04, 2019

LinkedIn Sales Navigator - Sales Leadership Review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with LinkedIn Sales Navigator

LinkedIn Sales Navigator is currently used by any AE in the Qualtrics organization. We use this to build profiles on individuals and companies we are trying to sell into. Other areas of LinkedIn are leveraged by the whole company (Recruiter, LinkedIn general, etc.) Navigator is used by sales. I've had the most success building leads based on on the company and then set up alerts to trigger when they have activity. I have the most success seeing contacts leave and move to a new company. These have typically been Qualtrics customers who then make the purchase at their new organization.
  • Organization of leads/contacts.
  • Territory planning for sales.
  • Accurate data to understand a company structure. Understanding the hierarchy.
  • UI needs improvement.
  • Making Navigator and the main LinkedIn operate the same.
  • The inbox for private messaging needs to move over to the main inbox.
  • I'm not sure the ROI. We have a Sales Operations team that is always evaluating the effect of this software.
LinkedIn is the necessary evil to doing business in SaaS. Navigator is ideal since it's built on top of the same platform. Almost everyone is familiar with LinkedIn in the business world, so it's a requirement for being able to source leads and find new contacts. I don't know of another marketplace for individuals that are this large.
We don't use the reporting functionality of Navigator.
It is useful for large companies that have built out territories. Easy to make your outbound efforts duplicated into Navigator. Small companies where it's not as valuable don't need to worry about it. It's good for teams primarily focused on griding for new outbound success. Companies that have well-built demand gen might not find it truly valuable.

LinkedIn Sales Navigator Feature Ratings

Advanced search
9
Identification of new leads
5
List quality
8
List upload/download
3
Ideal customer targeting
5
Load time/data access
8
Contact information
7
Company information
7
Industry information
8
Salesforce integration
Not Rated
Company/business profiles
Not Rated
Alerts and reminders
Not Rated
Data hygiene
Not Rated
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated