Item: LinkedIn Sales Navigator
Rating: 10
Author: Daniel Orr

Use Cases and Deployment Scope

Within the Sales org, we use Sales Navigator to research accounts and prospects that we would like to engage with. Often LinkedIn data is some of the most real-time and accurate data regarding where a contact is working and what their role is in the organization. The new features like intent data have also been really helpful in generating and calling into warmer leads.

Pros and Cons

Data accuracy
Lead generation
Research

Wish it integrated with Freshworks CRM
Search is detailed but could be more intuitive.

Return on Investment

Increased Efficiency
Warmer Leads
More intelligent outreach
Higher Quality Networking
Increased Communication

Alternatives Considered

ZoomInfo

I use ZoomInfo concurrently with LinkedIn Sales Nav. ZoomInfo gives me more direct contact information than LinkedIn gives, but I typically refer to LI Sales Nav as a more reliable source of truth for contact and company assignments. I think the two tools [complement] each other pretty well.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

ZoomInfo, SurveyMonkey, DealHub.io

Likelihood to Recommend

This is tables stakes in Sales and has become a required tool for my job. I would venture to guess that anyone doing B2B sales is missing key competitive intel if they are not using LinkedIn Sales Navigator. This is one of the best and most up-to-date databases of [critical] information needed to prospect into and research key account and contacts.

Linkedin Sales Nav is a must for B2B selling

Overall Satisfaction with LinkedIn Sales Navigator