Item: LinkedIn Sales Navigator
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We are using LinkedIn Sales Navigator in our sales and account management teams. We are using this as another connection point we have with our customers. This tool is great as it integrates with our customer relationship management platform so we will know if people have left the company or not.

Pros and Cons

Easy to setup and configure.
Syncs data from LinkedIn to our CRM.
Great tool to reach out for potential prospects.

Wish their was a org chart feature built-in.
Wish you could map fields from LinkedIn to CRM.
More data on how to contact a person at an org, mobile phone.

Return on Investment

Easy to source new leads.
Reduced cost on other tools we had to have.
One stop shop as LinkedIn Sales Navigator is built into our CRM.

Alternatives Considered

ZoomInfo

I have used ZoomInfo in the past, ZoomInfo has a lot of great information, the data is delayed and sometimes inaccurate. LinkedIn Sales Navigator is more real-time as people are updating their profiles. Whereas ZoomInfo is a data scraping tool so it might be 6 months of old data before you get their new company.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Microsoft Power BI, Microsoft Power Automate (formerly microsoft flow)

Likelihood to Recommend

LinkedIn Sales Navigator is great if you are working to build connections with prospects or current clients. This is a great tool to help build your relationship or find warm introductions at your company with a prospect or if someone leaves the company. LinkedIn Sales Navigator is not well suited if you are trying to do cold calling and trying to get contact information like other emails and phone numbers to call.

Is LinkedIn Sales Navigator right for your company

Overall Satisfaction with LinkedIn Sales Navigator