Item: Listrak
Rating: 10
Author: Mark Vogel

Overall Satisfaction with Listrak

Use Cases and Deployment Scope

I use it to create and implement email marketing campaigns on behalf of clients. I use it to automate best-practice, responsive email campaigns for business to business and business to consumer clients. I also create and manage automated sales drip campaigns for teams of sales reps. Helps me create highly-personalized and customized messaging.

Pros and Cons

Pros

Easy personalization and customization of messaging.
High deliverability and reliability.
Easy to use user interface.

Cons

Some functions are displayed in small screen areas, necessitating much scrolling.
Would like analytics within "conversations" that match those of conventional message analytics.
Needs flexibility in designing the pass along message screen.

Return on Investment

High deliverability yields higher ROI
The speed of message development and quality of user interface means marketing campaigns are delivered faster.
Complex conversations help deliver highly-relevant messaging, yielding better ROI.

Alternatives Considered

HubSpot, MindFire Studio and Campaign Monitor

Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.

Other Software Used

Salesforce Marketing Cloud Email Studio, HubSpot, Campaign Monitor

Likelihood to Recommend

Very strong in retail email marketing. This is their sweet spot, and any business in online retail or brick and mortar retail should definitely consider Listrak. I also use Listrak for business to business email marketing, especially when designed to drive new business or reactivate old customers. Great for drip marketing campaigns.

Listrak Feature Ratings

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Review of Listrak