Litmus: a solid QA tool for our digital marketing assets
July 05, 2019

Litmus: a solid QA tool for our digital marketing assets

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We are using Litmus to QA our emails in Eloqua within the marketing operations team. Litmus helps us catch any rendering errors across all platforms and devices, and is a spam checker for our emails.
  • Renders emails across every major platform.
  • Spam tester can pinpoint which email clients your emails are not getting through to
  • Provides good analysis and feedback of our subject lines and preview text.
  • Doesn't pinpoint a reason why you're email may not be rendering properly on a specific platform or device.
  • In the spam test, it also does not provide analysis or reason why your emails are not getting through.
  • Caught email rendering issues on certain platforms.
  • Allowed us to sender a larger amount of emails by having our emails pass their spam checker.
Litmus is the only email marketing QA tool that I've used.
6sense, RainKing (acquired by DiscoverOrg), Adobe Analytics
Litmus works great for QA emails and helps in identifying the problem. My main gripe with Litmus is that it will identify the problem, but it does not always suggest a solution on how to solve the issue.

Litmus Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
6
Mobile optimization
9
Email deliverability reporting
7
List management
Not Rated
Triggered drip sequences
Not Rated
Dashboards
Not Rated
Standard reports
6
Custom reports
Not Rated