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Good for email QA but could be improved with ESP integration and dynamic content support
May 06, 2020

Good for email QA but could be improved with ESP integration and dynamic content support

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Currently only being used in my department. It addresses email QA prior to being sent to all customers.
  • Platform rendering.
  • Link checks.
  • Easy to use platform.
  • Easier access to customer service.
  • Flags on quota capacity usage.
  • Positive impact is shorter email review cycles and visibility into customer facing rendering.
I can't say because our ESP and Litmus are not integrated but I would see huge benefits of it being integrated in one platform. Sailthru is starting to pilot a similar service and once they have all capabilities we will likely cancel our Litmus license.
Litmus as of now is first in class for the utility it provides. However, I can see it being less relevant when ESP providers start to provide the same service. This will allow for economies of scale and less friction of having to move to different platforms.

Litmus Feature Ratings

Email & Online Marketing
3.3
Ability to test dynamic content
1
Mobile optimization
1
Email deliverability reporting
8
Reporting & Analytics
3.0
Standard reports
3
Custom reports
3
Pre-Send Testing
10.0
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10