Litmus is a great tool for companies using email marketing
May 15, 2020

Litmus is a great tool for companies using email marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We used Litmus to preview email content for our clients and check how content rendered across different email clients. Each consultant used an account and incorporated sending preview content to the account to run through the preflight checklist.
  • Allows you to see how emails render across all different types of email clients
  • Straightforward and easy to use
  • Offers other functionality like spam check, link check, etc.
  • Pricing for Litmus is quite expensive in comparison to competitors
  • Litmus has saved us time by allowing us to test across multiple email clients at once
We did not integrate with Marketo but did use the test send functionality to send the test email to Litmus.
This does not apply to how we used Litmus.
Our consultants added in the Litmus testing as a preflight checklist step, however, we did not build our process out within the tool itself.
We started with Litmus but then switched to Email on Acid because of pricing.
Litmus is a must for any company that is sending out mass email communications and especially those that are using custom HTML for each email. For companies using rigid HTML templates, this is a great tool, and companies will be able to really maximize usage.

This tool is less appropriate for agencies/companies who use custom coded modular templates in automation platforms like Marketo, Eloqua, or Pardot. Because these platforms offer email deliverability, test email functionality, and email preview, Litmus can be an added expense for minimal usage of the tool.

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
Email deliverability reporting
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
Link Tracking
Not Rated
Spam Testing
Not Rated
Email Previews