Overall Satisfaction with Litmus
We use Litmus mainly to get the rich email analytics tracking and to test that each of our communications looks perfect in every platform. We love the tracking code it has as it is far superior to what we get through Salesforce normally. We send our emails through the Marketing cloud due to better integration with Salesforce but we build them, test them, and track them with Litmus. Also, Litmus' newsletter and resources are of great help to keep our communications updated and up to date with the latest trends.
- Great tracking and analytics
- Superior ISP rendering testing
- Great email builder
- Better CRM integration with Salesforce
- Better reminders to make you save your work
- With its powerful analytics it sheds light to show were we can improve our campaigns.
- It lets us create perfect emails for every platform.
- We wish it could integrate better with Salesforce.
- Mailchimp, Sendinblue and Klaviyo
Litmus is much better at tracking, building, and testing emails than what we have used in the past, and the integration with Salesforce Marketing Cloud is a life-changer.
I've used other email builders in the past and so far Litmus is superior. The ease of use, the tracking, and render testing for different providers Litmus uses are on another level.