Item: Litmus
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Litmus on cross-device testing of emails in Salesforce Marketing Cloud. This allows us to be able to create browser/device compatible emails without physically checking them on different browsers or mobile devices. The preview function allows us to quickly check how the emails look, and my team just loves the tool.

Pros and Cons

Email testing
Email preview
Works natively in Salesforce Marketing Cloud

Scrollable thumbnails

Return on Investment

Time saved not needing to manually test emails.
Email cycle shortened by simply showing to marketing the generated thumbnails.

Litmus Integrations

Salesforce Marketing Cloud Email Studio

Zero switching simply saves a lot of time, and with the generated preview, I can quickly check for preview on multiple devices by a quick glance.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Other Software Used

Salesforce Marketing Cloud Email Studio

Likelihood to Recommend

When I need to build emails quickly, and I'm in need of a very good tool to test them, Litmus is certainly the right tool. The previews generated are very reliable, and I simply treat them as the source of truth. The tools work natively in Salesforce Marketing Cloud, and I don't need to switch between different browsers to check my emails.

A true time saver!

Overall Satisfaction with Litmus