Item: Litmus from Validity
Rating: 8
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Litmus is used as the primary testing method of emails that are developed under quick conditions. We develop 10ish emails a week many with under one hour turn times that would be impossible without Litmus.

Pros and Cons

Pros

Creates virtual machines across all big problem clients for easy view
Quick deployment of new emails or small changes
Quick builds and templated emails
Provides developer documentation free of charge

Cons

Communication during downtimes, the status page is usually late compared to talking with support directly
Browser add-on causes dangerous spikes in billing without notification

Return on Investment

Reduced time spent required to test emails significantly over all browsers
Replaced quick test email services from self hosting to litmus based with feedback
Moved over email building from top experienced employee to lowest experience employee due to ease of use.

Litmus Integrations

N/A

Marketing Strategy

Deeper visibility and reports helped solve BlackBox issues with clients for email visibility and spam checkers and allowed us to prove which of our emails had issues and what caused them.

Collaboration with Litmus

Litmuses Proofing feature is the main reason we signed up for this service. Our main use case for this feature is allowing lower-level employees to test their email and request feedback from higher-level developers. This reduce our high-cost developer time waste and allowed for new opportunities at our company.

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Other Software Used

Mailchimp, Postmark, Heroku Platform

Likelihood to Recommend

Litmus is best when used with any sort of email deployment where a large population of the audience uses outdated clients or the email is complicated. Simple email operations or copy and paste templates may find Litmus redundant.

Litmus from Validity Feature Ratings

Using Litmus

Users and Roles

5 - The main users of litmus are developers with occasional project managers using it as a final step in a review process.

Comments

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Becca Gage
(Vendor Representative) commented 4 years ago
Hi there, Thanks for stopping by to leave us a review! We really appreciate your feedback and are glad to hear that you are finding the platform to be helpful to your email marketing process! -Becca Gage, Customer Marketing at Litmus

Litmus is a wall against the sea of bad ocean clients