A must-have tool for all email marketers

We primarily use Litmus to ensure email rendering compatibility across a variety of clients and help with deliverability via pre-send spam testing. Both of these features help us feel confident when scheduling an email that is due to be sent to millions of users. The additional email analytics that comes as part of the 'Plus' plan is also incredibly insightful and allows us to understand how contacts engage with our communications which is a critical component of optimization. All of these tools bundled into one easy-to-use package at a fair price is the reason we've used Litmus for the last 7 years!

Having visibility of email engagement (such as time spent reading) offers a middle-ground between open data and click data, both of which can also be quite questionable due to Apple Mail Privacy and click bots. This type of data enables us to get a feel for what type of content and emails our users enjoy interacting with, which then helps to shape our future strategy in order to give our users more of what they want and expect.

Litmus' Proof feature has been used here and there, but most of the time it's a single person approval and doesn't require a full audit to get sign-off. It would be a fantastic feature in organizations where you require approval from multiple people/stakeholders and compliance teams!