A must-have tool for all email marketers
November 24, 2021

A must-have tool for all email marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We primarily use Litmus to ensure email rendering compatibility across a variety of clients and help with deliverability via pre-send spam testing. Both of these features help us feel confident when scheduling an email that is due to be sent to millions of users. The additional email analytics that comes as part of the 'Plus' plan is also incredibly insightful and allows us to understand how contacts engage with our communications which is a critical component of optimization. All of these tools bundled into one easy-to-use package at a fair price is the reason we've used Litmus for the last 7 years!
  • Good variety of devices/clients for email previews
  • Strong spam-testing capabilities
  • Feature rich code editor (Litmus Builder)
  • A fantastic community and fast customer support
  • The platform UI gets worse with every update (not intuitive to navigate)
  • Richer inbox placement data would be welcome
  • More mobile devices for testing with a focus on EU rather than US
  • Time & cost saving not having to test email rendering on multiple devices
  • Engagement metrics in email analytics provide fantastic user insights (KPIs)
  • Kept marketers informed about the Apple Mail Privacy update which is useful
Having visibility of email engagement (such as time spent reading) offers a middle-ground between open data and click data, both of which can also be quite questionable due to Apple Mail Privacy and click bots. This type of data enables us to get a feel for what type of content and emails our users enjoy interacting with, which then helps to shape our future strategy in order to give our users more of what they want and expect.
Litmus' Proof feature has been used here and there, but most of the time it's a single person approval and doesn't require a full audit to get sign-off. It would be a fantastic feature in organizations where you require approval from multiple people/stakeholders and compliance teams!
We originally used Email on Acid when they were the considerably cheaper alternative as they offered a very similar package to Litmus. Over the years, pricing disparity has become much less pronounced and Litmus definitely has the stronger set of features. If you add in the fantastic community that Litmus has fostered, it makes choosing Litmus a no-brainer at this point in time (hopefully EoA steps up and becomes a viable alternative again in the near future).

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Litmus is one of the best tools out there in the email testing space and we previously moved away from a competitor due to additional features offered by Litmus at a similar price point. It should be in the arsenal of any email marketer to ensure emails go out with as few complications as possible. For those that like to hand-code emails rather than using their ESP's default templates, Litmus is a godsend, and even if you're not hands-on with coding, the other features such as spam testing and email analytics still make this tool more than worth the money!

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
Email deliverability reporting
Not Rated
Standard reports
Custom reports
Not Rated
URL Validation
Link Tracking
Spam Testing
Email Previews