Item: Litmus
Rating: 9
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

I have used Litmus at a few email marketing jobs over the course of my career. It was my recommendation that we start using it at Pushpay. We mainly use it to ensure our emails are rendering across all appropriate clients. it's a great, useful, and easy tool!

Pros and Cons

Pros

Clear and concise email tests
WYSIWYG editor capabilities
Template ideas

Cons

ability to add in tracking code via HTML. I am still having issues trying to implement this on my Marketo templates.

Return on Investment

Happier customers
No more complaints about emails rendering funky (ie in dark mode)

Litmus Integrations

Adobe Marketo Engage

Marketing Strategy

We aim to understand what clients our audience is using (both mobile/desktop) so that we can focus on making sure our emails render properly there.

Collaboration with Litmus

Yes, we use it to send stakeholders email previews

Alternatives Considered

I selected Litmus because of familiarity and how well known this tool is in the marketing industry.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Likelihood to Recommend

Litmus is great for any marketing team that focuses on email sends. We use it all time to ensure rendering on the major email clients. This is especially useful for any releases iOS/Android comes out with as well.

Litmus Feature Ratings

Comments

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Becca Gage
(Vendor Representative) commented 2 years ago
Hi, Thank you for taking the time to leave us a review! We are so thrilled that you've been having success with the platform! -Becca Gage, Customer Marketing at Litmus

Love Litmus!