Longtime Litmus user
August 19, 2022
Longtime Litmus user
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use it to test localized ongoing worldwide marketing campaigns out in various email clients and platform combinations. As each language varies in length and email apps change constantly, it helps decrease potential layout issues and display bugs. We also use it to increase deliverability and open rates by testing subject lines, pre-header text and spam filters.
- Email client previews
- Code analysis, flags mistakes
- Flags potential email deliverability issues
- Their built-in email templates may not always be up-to-date
- Some email client previews tend to lag more than others
- Adding analytics and spam testing can be a long process if your account isn't enterprise level
- saved time troubleshooting various Microsoft Outlook bugs
- helped improve deliverability by flagging spam and sender reputation issues
- get more detailed analytics like email client share and engagement by adding Litmus tracking to sends
We have integrated it with Salesforce Marketing Cloud before but don't have that level of the account currently. If I remember correctly, it was helpful to do all testing within Salesforce, not having to switch to a separate Litmus window. Unfortunately, we couldn't justify keeping that functionality with a decrease in email campaign frequency the following year.
It helps makes decisions on what to include and exclude from future email campaigns content-wise. What types of copy gets more extended reading scores and what types and placements of calls-to-action get the most click through rates. It also helps us determine which email clients and devices to prioritize testing based on our customers' usage.
We have used this in limited way. Mostly only one person is engaging with Litmus product daily. This is not a product feature used by our team frequently. That said, we have used it in the past to gain instant feedback from clients who wanted more hands-on involvement in the approval process.
Not applicable
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes
Litmus Feature Ratings
Litmus Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No, we don't have the email volume to justify that expenditure.