Litmus - great for email and design teams, but at a cost!
March 10, 2023
Litmus - great for email and design teams, but at a cost!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus to check email rendering across our top devices and email clients, as well as Analytics to get more in depth data on our users. This helps us ensure our emails look great and to know what our top devices and email clients are to know what to focus on. Insights on read time, apple privacy impacted opens and dark mode usage are also very helpful to know, as Marketo doesn't have this detailed data!
- Email rendering previews across devices and email clients
- Detailed engagement and client tracking
- Expensive! Reduce pricing :)
- Time saved on not optimizing rendering across clients we dont need to
Knowing not to focus on open rates, with high % of Apple privacy opens, and knowing which are our top email clients (for deliverability monitoring and email render checks).
We use proofs when getting emails reviewed by people within our company who don't have a Litmus account. It's great because they can highlight and comment on the specific elements of the email, which is hard to do from a screenshot or word doc.
Do you think Litmus delivers good value for the price?
No
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Yes