Streamlines Collaboration & Optimization.
March 07, 2023

Streamlines Collaboration & Optimization.

Heather Gosendi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to lay out and proof our emails. It allows our team to see how the email will appear within various email platforms so we can address design issues before it is sent to our database. Litmus also allows our team and the client to collaborate in real-time.
  • Allows us to test emails.
  • Allows our team to collaborate better.
  • Their emails provide relevant and timely tips for making sure our brands are using best practices.
  • Sometimes the tagging feature doesn't always alert the person being tagged.
  • Litmus saves our team time in the review process.
  • We are able to review email deliverability and optimize as needed.
  • Allows us to streamline our email marketing efforts by synching with Salesforce.
We are able to address issues before the email is sent and optimize future emails based on performance.
I utilize commenting and sharing internally and with the client to allow for a shorter review time.
Litmus is a more robust tool and it's perfect for our client's needs.

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Our client does a lot of email campaigns. Keeping them organized can be tricky. Litmus allows us to make edits and various versions of emails easily. Testing out emails has become more streamlined and we are able to collaborate better. Best yet, it integrates with Salesforce so our email marketing campaigns are optimized and organized for success.

Litmus Feature Ratings

Ability to test dynamic content
8
Mobile optimization
8
Email deliverability reporting
8
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
Not Rated
Email Previews
9