Litmus Financial Service review
Updated July 26, 2024

Litmus Financial Service review

Deep Kaushik | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We currently use Litmus tracking code for all our email sends to check on these property: 1) reliable open 2) digital device 3) platform 4) email layout across devices

Pros

  • Different device layout
  • Reliable open
  • different device and platform traffic

Cons

  • Improvement on email to follow best practice to increase engagement
  • Category of email based on industry and end audience to understand what this email is really intended on doing
  • Mostly understanding the impact of subject line based on the reliable opens
  • Understanding the traffic and platform used to engaged with emails to optimize them accordingly based on audience
Yes, definitely based on the design and layout we've done A/B testing for all our emails and aligned on best practice that we follow enterprise wide.
Reliable open, understanding dark mode vs light mode along with desktop vs mobile. Now we know which audience segment uses what device and in which mode, this has helped us to define the layout of our email accordingly i.e. having CTA on first fold for mobile friendly vs a bit more content for desktop friendly audience.

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Similar to what I explained before

Litmus from Validity Feature Ratings

Email & Online Marketing
9.0
WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Mobile optimization
10
Email deliverability reporting
10
Reporting & Analytics
8.5
Standard reports
10
Custom reports
7
Pre-Send Testing
10.0
URL Validation
Not Rated
Link Tracking
10
Spam Testing
10
Email Previews
10

Using Litmus

18 - Financial industry marketing managers
1 - We just have support admin that looks into litmus subscription
  • Email testing
  • Analytics
  • Functionality layout
  • Dynamic content
It still deliver us the value by which we intend

Evaluating Litmus and Competitors

  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Ensuring correct email goes out that is responsive across different channels
How can we increase the involvement of litmus from scratch

Comments

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