Great tool!
October 14, 2024

Great tool!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus as a QA tool and many analytics tools to optimize emails for the top email clients. This tool addressed some issues that we had with emails in dark mode, and we were able to modify the user experiences for those using it. It is also an excellent way for us to communicate with the other teams for approvals without giving access to our main tool.

Pros

  • Previews and QA give us multiple relevant options for testing different scenarios.
  • User friendly for the Proof and comments features.
  • Folder Management.

Cons

  • When creating a tracking code, I would like to see a button that says "Create New" without having to return to the main page.
  • When creating a tracking code, I would like to have no expiration option.
  • There is a little bit more personalization for the personalization content (being able to access the code HTML and not only the snippet).
  • Optimized our emails KPIs.
  • Reduced our QA process.
  • Limit the number of users in our email integration platform.
We do switch to the litmus platform because the QA is done with another team.
Based on the metrics regarding the email clients (dark mode, mobile vs. desktop, etc.), we developed an email design system to ensure that we are answering and adapting our emails to our top clients.
We used only the timer feature. What I loved: It was easy to set up, and we could edit the labels to suit the languages. I was happy to finally implement it. What I wish I could do: I wish I could personalize it even more, have access to the HTML code and not only the snippet, and edit it once I created it.

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

In my daily work, Litmus is a great tool. It gives us the option to track some analytics that our main platform can't. Also, we started using personalized content, and it answered a lot of requests for the marketing team (countdown...) without having to have another license for a countdown generator. It's also a great tool for communicating with the other teams for all the approvals.

Litmus from Validity Feature Ratings

Email & Online Marketing
9.5
Dynamic content
9
Ability to test dynamic content
9
Mobile optimization
10
Email deliverability reporting
10
Reporting & Analytics
7.0
Standard reports
7
Pre-Send Testing
10.0
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10

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