Best in its class
October 15, 2024
Best in its class
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Preview emails across a variety of email clients, browsers, and operating systems. Use it to troubleshoot issues we find in email code.
Pros
- Email previews
Cons
- Ancillary use cases (everything that’s not email previews) are not that useful
- Integrations
- Pricing model
- Shorter email review cycles
- Fewer email resends
- More effective email review cycles
- More tangible ability to call an email “done and ready to send”
Can’t afford the integration that’s only in the highest pricing tier
Our biggest miss is revenue and conversion reporting, which Litmus does not, to my knowledge, have capability to do. Because the plan we are on allows for so few sends with analytics, we opt not to use this feature
Have not used. Do all personalization within our esp
In my experience, Email on Acid is far less reliable for accuracy than Litmus
Do you think Litmus from Validity delivers good value for the price?
Not sure
Are you happy with Litmus from Validity's feature set?
Yes
Did Litmus from Validity live up to sales and marketing promises?
Yes
Did implementation of Litmus from Validity go as expected?
No
Would you buy Litmus from Validity again?
Yes
Litmus from Validity Feature Ratings
Using Litmus
5 - Email marketing managers and specialists
1 - It’s me. Requires cursory, knowledge of computers, and Mid-level knowledge of E-mail marketing
- Marketing email previews
- Approvals
Evaluating Litmus and Competitors
- Other
Plain and simple, in my experience, it’s more accurate than alternative platforms that do the same thing
I would make it a harder sell to the end users than to the decision makers
Litmus Support
| Pros | Cons |
|---|---|
None | None |
Did not purchase premium support; support is rarely if ever required for this product post-implementation
At a past job, during implementation there are a few key technical things to figure out related to integration. They’re lost to my memory but I do remember Litmus being helpful in getting them configured properly
Using Litmus
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Navigation
- Previews
- Updating existing previews
- Some navigation feels redundant
- Some of the features are buried while other, less important ones are too prominent
Comments
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