Item: Litmus from Validity
Rating: 8
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We use Litmus to test our emails before they go out. Since our emails have many moving parts and are stylized, we want to make sure they look right on every platform and screen. One of our final quality assurance steps is to run them through Litmus to ensure everyone in our audience sees our messages as intended.

Pros and Cons

Pros

Email testing.
Quality control checking.
Suggestions

Cons

Grouping by light/dark mode.

Return on Investment

Saves time testing.
Easily pinpoint issues to resolve in code.

Litmus Integrations

Salesforce Marketing Cloud

It's great to have the feature integrated. It allows me to stay focused on the task, not flipping screens or remembering additional logins.

Marketing Strategy

It streamlines accounting for different platforms and browsers in our email building and coding. Litmus helps us pinpoint the issue and why it may be different.

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Other Software Used

Salesforce Marketing Cloud, Sprout Social

Likelihood to Recommend

Litmus works great for email testing and quality control checks, especially when you're sending messages to a broad audience. Some of our audience members are on Outlook, and some only check Gmail on their phones; either way, we want to ensure they get the same experience, and Litmus helps us ensure that is happening.

Litmus from Validity Feature Ratings

Comments

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Great Platform for Streamlining Our Email Testing.