Litmus - Make sure your emails shine

My team primarily uses Litmus to ensure emails render correctly across email clients. I like that we can get a quick view of all the possible combinations of platforms, operating systems, and versions. We also use Litmus' Personalized Content. I've used content like scratch offs" boost engagement and make email fun. I've also used personalized content create a sense of urgency via count down timers.

We have a unique set up, particularly regarding conversions so we generally pull our own metrics somewhere else. It would be interesting to see conversions in Litmus.