A Great Way to Test Emails.

We utilize Litmus to help us test our emails before they go out to large audiences. While we previously just relied on sending the email across the team and expecting them to send feedback, Litmus shows us how our emails look outside of Outlook and our work-issued laptops. We can quickly and easily see how these emails look on iPhones, Gmail, etc. instead in one click.

By gaining deeper visibility into how our emails will actually appear to our audience, we can bring these proofs back to our creative team, who can then refine their design to enhance the audience's user experience. The more we review, the more we can inform design and ensure all elements look the way we want them to, which shortens our creative processes/review.