Easily enhance the content experience across multiple digital channels
June 02, 2017

Easily enhance the content experience across multiple digital channels

Megan Potrzeba | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LookBookHQ

We implemented LookBookHQ last year when we were beginning to implement themed email drip nurture campaigns. The LookBook experience complemented that nicely, prompting the reader to keep binging on the content in the moment rather than waiting for the next email to hit his/her inbox with next asset we wanted to promote.

We also began using it across our website and behind registration forms. Before, if someone looked at a whitepaper, for example, they were redirected a PDF. We lost their session on the website, tracking and their engagement. Now, they're entered in to a LookBook to view the asset, where we can continue tracking them and encourage them to stay engaged.
  • East of use: marketing owns the corporate website here, but LookBook makes it even easier for us to stand things up quickly. When we were in the decision phase of buying, we spoke to a reference who was in a company where IT owned the website, so she used LookBook to get content up and available fast for her channels.
  • Uses your current infrastructure: We're a Pardot shop and I had rules, triggers, scoring and more stemming off all of our content. We didn't need to rebuild any of that with LookBook, I just simply plugged what we already had, in and it was up and running. Since we've purchased they've updated their integration with Pardot as well so we can take even more advantage of the relationship between the two platforms.
  • Customer support: The support at LookBook is topnotch. They're quick to respond, will hop in your instance and troubleshoot or help set something up if needed. I'm constantly in contact with our contact there. They want their customers succeed with LookBook, so they're will to help you get there.
  • Prior to last month, the platform was a little disjointed. They rolled out T2 and the new platform is much better. The only downfall was that we manually had to migrate everything over. It was time consuming, but it did provide an opportunity for us to audit what we had in there to make sure it was all relevant and working.
  • I wish they'd improve on the website registration integration front. I'd like to be able to include an On24 or go to meeting regpage in the LookBook experience. Right now you can only send someone out of the LookBook to those pages once they're done.
  • Comparative analytics would also be nice. They have a nice dashboard of all the stats, but it better looking than it is powerful. I can get the info I need but I'd like to see month over month or a view where I can quantitatively see the improvement.
  • We've doubled the amount of content people are viewing on our website - educating them quicker and in real-time and accelerating them on to the next step of the buyer journey, quicker.
  • We've enhanced our website experience. People get more of what they want, when they want it.
  • Increased time on site and improved SEO. We have our LookBooks sitting on a subdomain, so now when someone is viewing a PDF, they're still technically on our site, rather than a PDF reader. We also use it to house analyst reports. Before when someone downloaded a report from our site, they were moved to the analyst's website where the paid report lived. Now, they go to a LookBook and can be prompted with a piece of content to read next that's ours.
There were a few - I can't even remember the names of them. They were more for sales' use, to get content to the field in useful ways. LookBook can do that in addition to supporting our marketing efforts. We didn't have to pick which was more important to us.
Well suited for:
1. Email drip campaigns - add all the content that's in your campaigns to a LookBook. Then, set up rules in your automation tool so that if someone views the 2nd whitepaper in the LookBook, then skip that email to them.

2. Foreign language sites - translating a website is tough, but needed. LookBooks are a great place to house translated assets and content and make a mini site that can be sent out by the sales team.

3. Enhance marketing campaigns - this is another place they've shined for us. We had a campaign to target the financial services industry. I created a lookbook for each of the major themes and topics within that campaign, so if someone raised their hand and said they were interested in customer on-boarding, for example, the LookBook was the package we could send that had everything we had on on-boarding. It really helps us tell our story well.

PathFactory Feature Ratings

Network for content licensing/production
Not Rated
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content distribution
10
Content automation
10
Closed-loop tracking and reporting
8
Content performance analytics
8
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated