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Redefine Customer Journeys Based Upon Content Engagement
June 05, 2017

Redefine Customer Journeys Based Upon Content Engagement

Brandi Seich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LookBookHQ

LookBookHQ is used by the marketing team to compile content for easy consumption by customers, prospective customers, as well as influencers and is distributed via social, website, email, and various other channels.
  • Content Curation
  • Engagement Insights
  • Interface Design
  • Ease of Use
  • Known contact reporting features - you can see the known contact email, but don't have other details captured in your MAP available in LookBookHQ
  • Lack of an easy way for sales to consume the engagement data captured in SFDC
  • Quantitative Content Engagement Values
LookBookHQ has provided a great opportunity for us to build upon the click. Once you have a consumer's engagement, you can keep it through the content you curate (or LookBook can do it for you through their new product, Recommend).

Additionally, we have been able to take content engagement reporting to the next level with the LookBookHQ platform. I also love the constant innovation coming out of the team! They are always seeking new ways to enhance the customer experience and provide their customers with more value.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.3
Content hub
7
Forms / Gated content
8
Embedded CTAs
5
Content distribution
9
Content Reporting & Analytics
6.3
Audience profiling and targeting
7
Content performance analytics
9
Campaign optimization dashboard
3