PathFactory The Engine Behind Our Customer-Centric Engagement

We use PathFactory in multiple ways. As a nurture channel for global campaigns, custom/dedicated microsite for the most prized accounts and in the past year as personalization at scale engine for our top accounts.
Each dedicated microsite for our prized accounts is built based on the key priorities of that account indicating customer centricity at the core.
Critical business issue the platform solves is the speed at which a dedicated microsite can be launched based on templates and still be made customizable. Another area is you can do all of this with no coding experience. As long as you have the logic and relevant content - PathFactory can do what you want.

Yes. It has always helped and the fact the it continues to evolve. Though reporting and analytics is an area where we could see better insights, we lean in on other tech stack to get engagement data from the campaigns in motion. In a nutshell, here are some of the values we've unlocked using PathFactory: Deeper content consumption High quality engagement Better individualization Higher conversion Efficient campaigns

Absolutely. It was a breeze. Though there delays from our side in terms of IT, infra, security. the CSM and the PathFactory team were pretty involved and helpful.
The responsiveness of the team to solve any issues is commendable.
It iwas surely worth the effort as we continue to reap the benefits of that decision even now and pretty confident of the future as well.

A solid and positive impat by strealining the journey and helping them in the process with more confidence.
More relevant and targeted content in a single session
Self service and based on their role, interest
Sales is better prepared
More conversions from being anonymous to known and feeling supported throughout.