Looker's great if you're looking for a customizable solution for making data available to your team
Overall Satisfaction with Looker
We use Looker to make clean data available to the rest of the company. Empowering teams with data in a quick and reliable way with as much of the technical nuances removed. It's an easy way to reduce reliance on the analytics team and make reporting as real-time as possible.
Pros
- Customizing your build -- Fields and measures can represent whatever you want it to.
- Transparency -- Everything is translated to SQL in real-time so you know what's going on in the background.
- Innovation -- There's a monthly update where new features are regularly released.
Cons
- User Management and Sharing Data could be a little easier. Your entire model needs to be built with user permissions in mind.
- It's not quite as plug 'n play as the alternatives, but that's okay.
- Visualizations could be improved for large amounts of data.
- Date reporting could be improved. Date, week, hour, month, etc are separate fields...you can't quickly shift between them in reporting/visualizations.
Tableau is also a great BI tool, but it felt a lot less flexible to me in terms of customization of data. As a visual platform, Tabluea is incredible; it can produce unbelievably rich visualizations and dashboards. It's also easier to get set up on Tableau too, but ultimately it doesn't have the same data capabilities or flexibility as Looker.


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